tires

The 2019 Michelin Challenge Design Program: Inspiring Mobility

The 2019 Michelin Challenge Design Program: Inspiring Mobility

Michelin North America has issued the theme for its 2019 Michelin Challenge Design competition, “Inspiring Mobility,” which examines questions of why joy, trust, security or freedom are important factors in designing mobility solutions for megacities of the future. Discussions around the future of mobility often focus on what people will drive, the technologies they will […]

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Yokohama Tire Rolls Out AVID Ascend GT Rebate

Yokohama Tire Rolls Out AVID Ascend GT Rebate

From August 1-31, consumers will receive a $70 Yokohama Visa Prepaid card after buying four of the new, all-season grand touring tires Yokohama Tire has a cool deal for the hot month of August: an AVID Ascend GT rebate. From August 1-31, consumers can cash in and get a $70 Yokohama Visa Prepaid card after […]

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PIRELLI P ZERO AND MCLAREN SENNA: A SHARED JOURNEY FROM TRACK TO ROAD

PIRELLI P ZERO AND MCLAREN SENNA: A SHARED JOURNEY FROM TRACK TO ROAD

  Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will be one of the most challenging in history. Namely, Pirelli has developed tires to guarantee the very highest performance levels on and off track for the new McLaren Senna, a special car with unique characteristics. The new tires that […]

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2017 Kia Cadenza Art Car: Where Technology Meets Graphic Design

2017 Kia Cadenza Art Car: Where Technology Meets Graphic Design

Experienced by Kimatni D. Rawlins Automotive Rhythms (AR) long-term 2017 Kia Cadenza Limited rolled into headquarters in mid November to spend a full year with the East Coast team. The goal was to establish two objectives with the large, Korean touring sedan. The first is to evaluate its traits and DNA over the four seasons […]

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Michelin’s Tire Experts Advise Against Riding on Summer Tires in Wintery Climates

Michelin’s Tire Experts Advise Against Riding on Summer Tires in Wintery Climates

With the abrupt and severe onset of winter weather this year, Michelin is advising all drivers to be aware of the climate restrictions of summer tires. The bottom line on tires and winter driving is simple and important: Summer tires are designed to be driven when the weather is warm. All-season tires can handle light-to-moderate […]

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New Kelly Power Line By Goodyear Provides Simplified Portfolio, Enhanced Performance

New Kelly Power Line By Goodyear Provides Simplified Portfolio, Enhanced Performance

The introduction of the Kelly Edge A/S and Kelly Edge AT – new products to cover performance touring, passenger, CUV, SUV and all-terrain tire segments – helps to usher in a new generation of consumer tires for the Kelly brand. The Kelly Edge power line of products are intended to offer great performance that consumers […]

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GEOLANDAR G055: Yokohama Tire Corporation’s New Crossover Tire

GEOLANDAR G055: Yokohama Tire Corporation’s New Crossover Tire

Yokohama Tire Corporation’s  (YTC) GEOLANDAR line – known for toughing out off-road races and providing outstanding on-road handling, has added a new tire to its lineup: the GEOLANDAR G055 crossover all-season tire. The tire, now on sale in the U.S. and Canada, is initially available in 19 sizes, from 16 to 20 inches and in […]

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