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SUZUKI “ALLPOINTS” LAUNCHES VIDEO CONTEST AND ONLINE GAME

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• “Live Large!” video contest asks AllPoints participants to share how they “live large” through user-generated original video.
 
• Suzuki waves the green flag on its Kizash  Ring of Fire online racing game, offering players four levels of fun in the 2011 Suzuki Kizashi.
 
• AllPoints program runs through January 3, 2011.
 
American Suzuki Motor Corporation (ASMC) today announced its national Suzuki AllPoints initiative, a reward points and sweepstakes program, has expanded to include a video contest and online racing game. AllPoints offers participants the opportunity to win prizes through activities on www.SuzukiAuto.com as well as Suzuki’s Facebook, Twitter and YouTube channels. The program’s newest activations are yet another way for people to win and interact with the Suzuki brand.
 
“The Kizashi ™ Ring of Fire game provides a great opportunity to expand upon the Tokyo to L.A.:  The Hard Way road trip and capture the spirit of Suzuki’s brand personality,” said Gene Brown, vice president of marketing and public relations, American Suzuki.  “With high-engagement digital content, including our various social media platforms and now this new game tying our real world experience to that of our online audience, we will continue to attract our core consumers and illustrate the allure of Suzuki’s products.”
 
Suzuki believes that there is something extraordinary in the way consumers live and looks to highlight those lifestyles through its user-generated “Live Large!” video contest. Living large is a brand mantra whereby consumers with active lifestyles identify themselves via the expressive Suzuki’s they pilot and the dynamic involvement those vehicles afford. Participants are asked to create and upload short videos showing how they “live large.” The top videos will then be posted on the AllPoints site (www.SuzukiAllPoints.com) and Suzuki’s YouTube Channel (www.YouTube.com/SuzukiAuto) for voting. The top three videos, in part based upon online votes, will be awarded prizes. The grand prize winner will receive a trip for two to any city in the 50 U.S. states, and the first and second prize winners will win a $1,000 shopping spree to Target or Macy’s and a Sony PlayStation® 3, respectively.
 
On Sept. 1, Suzuki also launched the Kizashi™ Ring of Fire racing game which was created as an extension to Suzuki’s Tokyo to L.A.:  The Hard Way road trip. Produced on the cutting-edge Unity 3D platform, the game features the 2011 Suzuki Kizashi SE and 2011 Suzuki Kizashi Sport GTS. Throughout each of the four stylized, futuristic race tracks, the hero vehicle races to gain points and place in the top three to move onto the next level. Each level is a new city based upon the Tokyo to L.A.:  The Hard Way road trip and includes Tokyo, Siberia, Alaska and Los Angeles. The registrant with the highest game score by the end of the AllPoints program will win a trip to a racing school. The game can be played on the AllPoints website (http://www.suzukiauto.com/allpoints/kizashi-ring-of-fire-racing-game) or Suzuki’s Facebook Page (www.Facebook.com/SuzukiAuto).
 
The Suzuki AllPoints program runs through Monday, January 3, 2011 and will award nearly 250 prizes to registered participants, including the sweepstakes grand prize, a 2011 Suzuki Kizashi GTS Sport. The promotion can be accessed via www.suzukiauto.com/allpoints/.
 
About Suzuki AllPoints


Registered Suzuki AllPoints users earn points and a sweepstakes entry for each program activity; entries are only given with actions for which points are earned. Each activity has a specified number of points associated with it. No purchase necessary, but participants must be a registered Suzuki AllPoints user to win prizes. A maximum of 250 points per day can be acquired toward the Monthly Points Prize. Residents of all U.S. states, except Hawaii, are eligible to win. For complete terms and conditions, please visit www.suzukiauto.com/allpoints/rules/.
 
All aspects of the Suzuki AllPoints program are managed by Suzuki’s digital agency, Matrix Consultants of Los Angeles. For the racing game, Matrix collaborated with the interactive firm DVELOP of Culver City, Calif.
 
About Suzuki?The Brea, Calif.-based Operations of American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of more than 300 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle, and outboard motor manufacturer. In 2009, SMC sold more than 2.3 million new cars and trucks and more than 2.8 million motorcycles and ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries and regions. For more information, visit www.media.suzukiauto.com. Suzuki can also be found on Twitter (@SuzukiAuto), Facebook (www.Facebook.com/SuzukiAuto) and YouTube (www.YouTube.com/SuzukiAutomotive).


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