|
Audi Sponsors "Iron Man" Premiere and After Party in Hollywood
Audi hit the red carpet last night at the premiere of Marvel Studios' Iron Man, the summer blockbuster from Paramount Pictures and Marvel Entertainment due in theaters May 2. Celebrities arrived at the event in Audi R8’s, Audi Q7 SUV's and A8L sedans. Tony Stark’s car, the Audi R8, was also on display on the red carpet.
The following stars drove to Hollywood’s Grauman’s Chinese Theater in the exclusive Audi R8, which has a 2-year waitlist: Jeff Bridges, Robert Downey Jr., Jon Favreau and Terence Howard. Gwyneth Paltrow arrived in an Audi A8L W12 sedan, and Jack Black, Leslie Bibb and Vince Vaughn were escorted in Audi Q7’s.
Other celebrities in attendance included Rosanna Arquette, Beau Bridges, Sean “P. Diddy” Combs, Ben Stiller, Christine Taylor, and Jon Voight, among many others. Following the film, the stars enjoyed the festive Audi-sponsored after party at the Hollywood Roosevelt Hotel.
“Audi is thrilled to celebrate two great properties this evening – Iron Man and the R8,” said Jeff Kuhlman, Chief Communications Officer for Audi of America. “Hollywood is the perfect opportunity to showcase this exciting performance of the R8, starring alongside the stellar cast of this crowd-pleasing movie.”
Earlier in the day, a motorcade of 10 police-escorted Audi R8's blitzed the Los Angeles area, the greatest number of R8's ever to be driven together in the U.S. The vehicles started in downtown Los Angeles and circulated throughout Hollywood, West Hollywood, Beverly Hills, Westwood, and Brentwood, ending at the Hollywood Roosevelt Hotel.
In the hotly awaited film, Robert Downey Jr. is Tony Stark – the title character in the film. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. The leading lady, Oscar winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.
Audi has developed a micro-site for the film available at www.audiusa.com/ironman. The site includes exclusive behind-the-scenes content, interviews with the cast and crew, Audi Iron Man commercials, background on use of Audi vehicles on the movie set, etc.
“Iron Man” also stars Oscar nominees Terrence Howard and Jeff Bridges and Shaun Toub. “Iron Man” is directed by Jon Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway. The film is produced by Avi Arad and Kevin Feige. The executive producers are Louis D’Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David Maisel.
| 
Jack Black
|
Sean P. Didy Combs
|
| 
Terence Howard
|
Vince Vaughn
|
|
|