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Porsche and Gansevoort Hotel Announce Exclusive Partnership

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Guests at New York City’s Gansevoort hotels arrive in style onboard the Porsche Panamera 4S

Porsche Cars North America, Inc. and the Gansevoort Hotel Group in New York City are redefining the concept of “room with a view” through an exclusive new transportation partnership. Beginning Aug. 15, guests at both the Gansevoort Hotel in Manhattan’s Meatpacking District as well as the newest location on Park Avenue South can enjoy the journey and the views en route to the city’s legendary locales in Porsche’s roomy “sports car for four,” the 2011 Porsche Panamera 4S.

Both locations will offer guests complimentary in-town car service and VIP airport transportation – a breeze for the first true sports car to easily accommodate four people and their travel gear.  With Porsche’s race-bred performance on tap, guests will be whisked to their destinations as fast as New York City traffic allows – or as leisurely as they wish for a memorable, fashionably-late arrival.

Innovative design is a hallmark of both brands.  In the hospitality category, The Gansevoort Hotel Group pioneered the rooftop pool concept in New York City in 2004, and the highly anticipated Park Avenue South location is generating advance buzz for its architectural detail.  In the automotive world, Porsche engineered the first-ever luxury segment sport sedan to combine performance, style and function in one potent package.

With precision performance and classic Porsche sports car lines curved around a generous four-passenger interior, the Panamera is the ideal complement to the Gansevoort guest’s New York experience.  Perfect for confidently carving through traffic or elegantly handling downtown cobblestone streets, the all-wheel drive Panamera also easily handles inclement weather.
“We’re looking forward to transforming the perception of city driving for Gansevoort Hotel Group guests,” says Detlev Von Platen, president and CEO, Porsche Cars North America. “Appreciating one of the world’s greatest cities from the spacious interior of a Porsche Panamera is a great way to increase your pulse rate without adding an iota of stress.”

“We are committed to providing our guests with an unparalleled hospitality experience from start to finish, and are thrilled to extend that philosophy to our choice of guest transportation,” said Elon Kenchington, COO, Gansevoort Hotel Group.

For more information regarding the new 2011 Porsche Panamera, please visit www.porsche.com/usa.

To make a reservation at any of the Gansevoort Hotel Group locations, please visit www.gansevoorthotelgroup.com.

About Porsche Cars North America, Inc
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs 213 people who provide Porsche vehicles, parts, service, marketing and training for its 199 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its more than six-decade history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world’s most successful brand in sports car racing.  PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-door Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.

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About Gansevoort Hotel Group
Gansevoort Hotel Group (GHG), the developers of the flagship Hotel Gansevoort in New York City’s Meatpacking District, is led by William and Michael Achenbaum and partner Arik Kislin.  The company manages a successful Caribbean resort property, Gansevoort Turks and Caicos, which opened in April 2009. This fall, the brand’s most upscale property, Gansevoort Park Avenue NYC, will open on 29th Street and Park Avenue South with a tri-level rooftop complex, Italian restaurant, spa, salon, and fitness center. GHG specializes in full-service urban and lifestyle resorts that redefine the contemporary hotel experience.

For more information, please visit www.gansevoorthotelgroup.com.


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