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OnStar Relaunches Its Brand with Focus on “Responsible Connectivity”

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OnStar Relaunches Its Brand with Focus on “Responsible Connectivity”

OnStar is launching new services, capabilities and technology for its nearly 6 million subscribers as part of a top-to-bottom realignment of the company’s long-term strategy built around ‘responsible connectivity.’ OnStar plans to pilot major innovations that significantly increase drivers’ in-car connection to the world, while extending its safety leadership in the automotive industry. “These initiatives are all about OnStar’s role in keeping drivers and passengers connected and safe,” said OnStar President Chris Preuss.


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