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SRT Brand at SEMA 2011: High Performance for Chrysler, Jeep & Dodge

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SRT Brand at SEMA 2011: High Performance for Chrysler, Jeep & Dodge

Times are changing in an enthusiastic and obvious direction for the Chrysler Group’s SRT division — aka Street and Racing Technology — to the point where the once smaller spin-off of the company’s performance unit has now evolved into its own brand. Lead by Ralph Gilles, the revolutionary designer, innovator and think-tank leader, SRT welcomes three top draft picks to join the team’s captain, the Dodge Challenger SRT8.


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