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MICHELIN INTRODUCES PILOT SPORT 4 S TO NORTH AMERICAN MARKET AT NAIAS

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Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product succeeds the MICHELIN® Pilot® Super Sport, which is widely recognized as the industry-leading ultra-high-performance tire for original equipment and replacement applications.

“When manufacturers design and build the greatest cars, they overwhelmingly choose Michelin and the Pilot tire line to connect them with the pavement and enable the very spirit of the machine,” said Jean-Dominique Senard, CEO of Michelin Group, in a press conference at NAIAS. “The Pilot Sport 4 S will be the next great tire in our Pilot family line-up, with more than 60 original equipment fitments currently under development.”

Designed for sports cars and high-performance vehicles, the tire combines the best aspects of the Pilot Super Sport with key attributes of the Pilot Sport Cup 2. The Pilot Sport 4 S solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.

The Pilot Sport 4 S bears a (Y) speed rating (186+ mph) and offers a 30,000-mile warranty. The tire is commercially available in Europe starting this month, and available in the United States starting in March for a suggested retail price of $233. The product line initially includes 35 sizes, in widths ranging from 225mm to 345mm, aspect ratios from 30 to 45, and rim diameters from 18 to 20 inches.

The tire’s aesthetic design complements the vehicles it fits, featuring Michelin’s patented velvet sidewall branding, called Premium Touch Design®, and a rim protector that will help avoid contact between the wheel rim and curb. The Pilot® Sport 4 S will be produced at Michelin plants in Greenville, S.C., and Clermont-Ferrand, France.

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