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HEAT and Wade Partner with Hublot As Exclusive Watch Partner

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Dwyane Wade Hublot

The Miami HEAT announced that they have entered into a multi-year partnership with Hublot Watches, the Swiss Luxury Watch company headquartered in Geneva, Switzerland. This partnership marks Hublot’s first team sponsorship in the United States and compliments Hublot’s most recently acquired elite ambassador, HEAT superstar Dwyane Wade.

“The Hublot brand is synonymous with creativity and innovation, making it a great fit for the Miami HEAT,” said Eric Wooworth, President of The HEAT Group’s Business Operations. “We are delighted to be in business with such an internationally renowned organization that places a premium on expert craftsmanship and attention to detail in all of their products.”

“Becoming the Official Watch of Miami HEAT is an immense privilege, of which I am particularly proud on behalf of Hublot. In signing this historic agreement in the basketball world, Hublot has once more boldly entered a professional sport through the front door. Hence this contract is a perfect complement to our commitments, especially in football (soccer) and Formula 1. Teaming up with the Miami HEAT is an honor, and in particular our agreement with Dwyane Wade, forms a perfect extension,” said Jean-Claude Biver, the CEO of Hublot.

The major component of its sponsorship of the HEAT introduces Hublot as the presenting sponsor for the premium entrances at American Airlines Arena including Gate 4 and both Flagship Lounges. In addition, the partnership designates Hublot as the official timekeeper of the Miami HEAT including a game day countdown clock on HEAT.com and an official countdown to tip off prior to each HEAT game via the courtside LED signage system at American Airlines Arena.

Hublot had the privilege of supporting a benefit evening hosted by the Miami HEAT at the home of Chris and Pat Riley. The event featured an evening with Miami HEAT players and coaches with entertainment from five-time Grammy Award winning singer-songwriter Michael McDonald. Shortly after, Hublot announced that HEAT Co-Captain Dwyane Wade joined the highly elite circle of Hublot ambassadors, all genuine living legends in their respective disciplines: Jet Li in martial arts and cinema, Diego Maradona and Manchester United in football (soccer), Maria Riesch, Bode Miller and Dario Cologna in skiing, Ayrton Senna’s family in Formula 1 and Facundo Pieres for polo.

“Dwyane Wade brings together all the talent, power and style to weave his magic on the court, where his physical form becomes an indistinct blur of speed and fluidity, never failing to impress big basketball lovers. His feats in the NBA are already legendary and he played a major role on the gold medal winning USA basketball team in the 2008 Beijing Olympics,” said Biver.


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