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The Sneaker Suite: Know Your Sole's Soul
Wearing sneakers to a club/lounge is typically off limits on the D.C. night-life scene, unless you are a celebrity of some sort, or know someone who knows someone who knows someone. The Sneaker Suite allows you an authentic, lax, social atmosphere to slightly break the monotony of the everyday club scene, while also breaking the dress code barrier that urges many patrons to turn around and look for other clubs that allow sneakers. But The Sneaker Suite isn't just a place to dwell amongst other sneaker-heads; we are giving you the complete package. The Sneaker Suite, created in august 2005, was originally a birthday celebration that turned into a birthday experience, not only for the birthday boy, Ian Callendar, but for all in attendance.
 The Movement: Each Sneaker Suite event comes complete with live music, live art, live gaming, food, fun and much more, making it the ultimate sneaker experience to date. If you haven't attended a highly acclaimed sneaker suite event, you are definitely missing out!
The Motivation: In the Washington D.C. area, sneaker brand awareness is non-existent. The objective of the sneaker suite is to provide everyday consumers with the opportunity to view exclusive sneaker products, from various brands, that may not be readily available in their local markets or chain stores. The Sneaker Suite realizes that sneaker marketing, via visual stimulation, is key. Through the Sneaker Suites' fusion of fashion, music, art, entertainment and eclectic lifestyles, the corporations and consumers are able to develop reciprocal, social and business-oriented relationships. Incorporating it into the night-life scene is a sleek, unique method of keeping a positive buzz circulating, with regard to current and upcoming projects, from both the footwear and apparel realm, as well as the entertainment sphere.
The sneaker suite experience supersedes all other marketing campaigns, with its
freshness and originality, matched with great success. For more details visit www.TheSneakerSuite.com.
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