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Magic Johnson & DUB Flip Lincoln's Mark LT
Automotive luxury brand Lincoln joined Magic Johnson in announcing recently the creation of a unique program that benefits the Magic Johnson Foundation. Under the direction of Magic Johnson, urban auto industry experts DUB created a special version of the all-new 2006 Lincoln Mark LT luxury pick up truck - the Magic DUB Edition Lincoln Mark LT. The one-of-a kind Mark LT includes special custom features such as 24" rims, suede and leather interiors, lower grille insert, 7" TV monitors for seats, DVD/LCD in dash head unit, 15" Flip down LCD center, window & tail light tints, amplifiers and Magic 32 custom emblems.
"The 2006 Lincoln Mark LT already has that special style and sophistication unique only to the Lincoln brand," says Magic Johnson. "My vision was to add that 'magic touch' to something that was already great, and we've scored big with the Magic DUB Edition Lincoln Mark LT."
Adds Lincoln Mercury President Al Giambetti, "our strategy for success at Lincoln is founded on a unique understanding of our customers and how to connect with their specific lifestyles," said Al Giombetti, president of Lincoln Mercury. "Auto customization has grown exponentially and the Magic DUB Edition Lincoln Mark LT is a perfect example of how to effectively tap into this trend."
All proceeds from the auction benefit the Magic Johnson Foundation. Proceeds will be in addition to the over $1 million Lincoln has already provided to the Magic Johnson Foundation over the last two years. The effort is part of a 40 year-long Ford Motor Company history of supporting economically disadvantaged youth through educational initiatives, scholarships and grants.
  
  
  
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