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JAGUAR’S ALL-NEW 2011 XJ LAUNCHES IN NORTH AMERICA WITH A BOLD MULTI-CITY MARKETING CAMPAIGN TARGETING LOS ANGELES, NEW YORK AND MIAMI

JAGUAR’S ALL-NEW 2011 XJ LAUNCHES IN NORTH AMERICA WITH A BOLD MULTI-CITY MARKETING CAMPAIGN TARGETING LOS ANGELES, NEW YORK AND MIAMI

Jaguar’s new City Takeover campaign supports the highly-anticipated launch of the all-new 2011 Jaguar XJ and marks a milestone in the transformation of the traditional brand into a modern high performance icon.• Los Angeles marketing blitz includes more than 500 outdoor billboards• Public relations and marketing events ongoing in L.A. through spring• Social media efforts expand reach of […]

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CONSUMER REPORTS DESIGNATES LEXUS GX 460 SUV A DON’T BUY: SAFETY RISK

CONSUMER REPORTS DESIGNATES LEXUS GX 460 SUV A DON’T BUY: SAFETY RISK

Consumers urged to avoid purchasing LEXUS GX 460 until a fix is in place YONKERS, NY —Consumer Reports has judged the 2010 Lexus GX 460 SUV a Don’t Buy: Safety Risk because of a problem its testers experienced during CR’s standard emergency-handling tests. When pushed to its limits on a handling course on CR’s test track, the […]

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MAZDA OFFERS FREE iPHONE ROADSIDE ASSISTANCE APP

MAZDA OFFERS FREE iPHONE ROADSIDE ASSISTANCE APP

IRVINE, Calif. – Mazda owners can now access roadside assistance with a swipe of a finger.  The new iPhone App is designed to help Mazda drivers obtain immediate roadside assistance, should they find themselves with a flat tire, out of gas, locked out of their car, or in need of a tow due to a […]

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Talk from the Top: The 2011 Jaguar XJ

Talk from the Top: The 2011 Jaguar XJ

Automotive Rhythms speaks with Jaguar Land Rover, Vice President of Communications, Stuart Schorr the evening of Automotive Rhythms’ New York Auto Shop VIP Affair with Jaguar to unveil the XJ to the industry, NY influencers and media. It didn’t hurt that AR invited New York Giants Osi Umenyiora and Danny Ware to host the luxury […]

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Porsche to Unveil First Production Hybrid, the All-New Cayenne S Hybrid SUV, at the New York Auto Show

Porsche to Unveil First Production Hybrid, the All-New Cayenne S Hybrid SUV, at the New York Auto Show

Reveal Also Includes All-New Cayenne S and Cayenne Turbo  ATLANTA — Porsche will introduce the next-generation Cayenne sport utility vehicle, including a hybrid gas-electric version, to the North American market on March 31during a press conference at the New York International Automobile Show.  Led by a highly advanced hybrid model, the new Porsche Cayenne sport-utility […]

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Honda Launches Aggressive Lease Program

Honda Launches Aggressive Lease Program

“The Japanese manufacturers fiscal year end is March 31st, so it’s not unusual to see a high amount of incentives from Toyota and Honda every March,”  said Eric Ibara, director of residual consulting, Kelley Blue Book.  “While this may be seasonal, the current from Toyota and Honda are unusually high.  Toyota needed to put money […]

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FORD SYNC HITS 2 MILLION MARK; BOOSTS RESALE VALUE, PURCHASE CONSIDERATION AND CUSTOMER SATISFACTION

FORD SYNC HITS 2 MILLION MARK; BOOSTS RESALE VALUE, PURCHASE CONSIDERATION AND CUSTOMER SATISFACTION

• Ford SYNC® voice-controlled communications and infotainment system installed on 2-millionth vehicle less than a year after hitting the 1 million unit milestone • Ford data show the system boosts resale value of SYNC-equipped vehicles by more than $200 over vehicles without the option • After receiving SYNC demonstrations, 80 percent of potential customers report it improves their opinion of […]

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