Introducing the BMW Vision Next 100 unveiled in Santa Monica, LA to showcase the German automaker’s future capabilities going forward for the next 100 years. The strategy focuses firmly on the customer and the experience of sustainable, premium mobility from digitalization to connectivity. The BMW Vision Vehicle has typical BMW driving pleasure at its core. In the years and decades ahead, BMW drivers will want to continue driving themselves most of the time, and constant connectivity, digital intelligence and cutting-edge technologies will assist. But these cutting-edge technologies are set to do even more: they will turn BMW drivers into the Ultimate Driver. At the same time, however, drivers will be able to hand over active control of the vehicle if they wish, leaving the BMW VISION NEXT 100 to take over while they sit back and turn their attention to other things.
Gallery: BMW VISION NEXT 100
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