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Beauty: From the Magic of Nature to the Lamborghini Huracán

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Journalists, Lambo clients and VIPs were guided through the secrets and sources of inspiration which have allowed Lamborghini to assert itself as an iconic brand for both its industrial design and incredible performance.

A Lamborghini Design event was held at Bathhouse Studios in New York entitled “Beauty: From the Magic of Nature to the Lamborghini Huraca´n,” an occasion to celebrate Lamborghini Design with the participation of the President and CEO of Automobili Lamborghini, Stephan Winkelmann and Filippo Perini, Head of Lamborghini Centro Stile.

Journalists, Lambo clients and VIPs were guided through the secrets and sources of inspiration which have allowed Lamborghini to assert itself as an iconic brand for both its industrial design and incredible performance. This has been enabled by creating cars which have recounted a culture, an age, a society and a philosophy devoted to being pure, absolute and visionary through their distinctive and unique forms, for more than fifty years. Stephan Winkelmann commented: “Lamborghini’s design philosophy is based on three criteria — Form follows function, immediately distinctive and ascribable aesthetics, and aeronautic inspiration. Always with a visionary approach, Lamborghini has managed to create a formal and absolutely unique language, capable of anticipating new trends and writing the history of automotive design. The new Huraca´n fuses aesthetic canons with some key technological innovations, and for this reason the vehicle will soon become a new icon of the Lamborghini universe.”

Journalists, Lambo clients and VIPs were guided through the secrets and sources of inspiration which have allowed Lamborghini to assert itself as an iconic brand for both its industrial design and incredible performance.

The equation of this luxury super sports car with breathtaking performance is phenomenal:
    
•    0 to 100 km/h in 3.2 seconds, top speed of more than 325 km/h
•    hybrid chassis made from carbon fiber and aluminum
•    full-LED lightning technology
•    Cockpit with fully integrated controls and virtual 12.3” TFT instrument cluster
•    Naturally aspirated V10 engine with 5.2-liter displacement and 610 horsepower
•    Extremely fast-shifting 7-speed dual-clutch transmission
•    4WD with new hydraulic multi-plate clutch
•    Carbon-ceramic brakes

Journalists, Lambo clients and VIPs were guided through the secrets and sources of inspiration which have allowed Lamborghini to assert itself as an iconic brand for both its industrial design and incredible performance.

The rules governing the design of a vehicle are natural, and the same that living beings must submit to: aerodynamics, fluid dynamics, statics and dynamics. Beauty, which we find in nature, and objectified through the mathematical rules of the golden ratio and the Fibonacci sequence, is also behind many Lamborghini design masterpieces, from icons of the past such as the Miura, the Espada, the LM002, and the Countach; right up to modern times with the Murcie´lago, the Sesto Elemento, and today, the Huraca´n. Extraordinary vehicles born from the pen of designers and artists who have not only managed to recount history, traditions and culture – they have also uniquely interpreted the Lamborghini ideal of beauty.

Nature, and numerous works of art and architecture (from the Parthenon in Athens to Leonardo da Vinci’s Mona Lisa, right up to the more recent buildings of Le Corbusier and Lamborghini’s super sports cars) are imbued with golden rules, the repetition of certain proportional relationships and harmony between their length, surfaces and volume.


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