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Chevrolet & the 2005 Vibe Awards: Red Carpet Diaries

By: Gary V. Joseph, 11.20.05

With the stars shining bright, it was a beautifully mild fall evening in L.A. I showed up on the scene looking like I belonged – my gear was “Hollywood” worthy. As I made it down the Red Carpet, Automotive Rhythms spoke with Snoop, LL, Pharrell and others about their night. Suge Knight was walking up the other side of me past all the glitz and glamour, content on smoking his stogie and getting past the crowd. The celebs were out and dressed to impress as usual!

Oh yeah, did I mention I was on the Red Carpet of the 2004 Vibe Awards held in Los Angeles? Our host Chevy took great care of me and Jaime Foster Brown from Sister 2 Sister Magazine. Actually, we were the only two media representatives on Chevy’s guest list. Unfortunately, my LA stories have all been overshadowed by the 25-minute melee that occurred during the taping of the show that night. Merely minding my business while trying to get the three-second stare from LisaRaye and her sister Da Brat, I hear everyone gasping at the all too common displays of violence experienced at award shows these days.

Lost in translation were the cool cats I had a chance to rap to before the show got rowdy. Big Boi of Outkast, Twista, and my man Spragga Benz to name a few. Even the young Jennifer Nicole Freeman’s (My Wife and Kids) was cool enough to stop and talk for a while. She was cute but naïve. Specifically, she thought telling Automotive Rhythms what type of car she drove was too much info and that “they might follow her.” Whoever “they” are; I had to let her know AR was all about the vehicles and not the paparazzi.

Earlier in the day, we were present for the campaign launch of Chevrolet Motors and the real life couple Boris Kudjoe and fiancée Nicole Parker (Soul Food and Second Time Around). Chevy is a proud sponsor of the couple’s second show and uses the pair as the face and voice of the carmaker’s new promotional ads. Boris is a Suburban full-size SUV man and Nicole an Equinox compact SUV woman by choice. Nevertheless, deciding on the long-term vehicle of choice really depends on the upcoming family size. They both have conflicting stories on how large the family will grow to be.

Though Boris is German born and raised, and appreciates the technical advances of his homebred vehicles, I am sure he values a promotional vehicle from Chevy even more. That said, Boris still has his Mercedes-Benz AMG and a Volkswagen Touareg V10 Turbo Diesel at home in Germany, where he can enjoy the vehicles how they were meant to be driven, on the Autobahn!

The entire day would have been great if the Vibe official after party was not cancelled at my hotel. Nobody wanted any more trouble or repeats of violence. Therefore, I said what the heck and headed for my famous Roscoe’s Chicken and Waffles with LisaRaye by my side. What more could I ask for? Okay, LisaRaye was not by my side, I could only manage the two-second stare, and not the required three to make the eye contact official for further advancement.

G-Unit

Sleepy Brown, Big Boi & Bubba Sparkxx

Big Boi & Gary Joseph

Bubba Sparkxx & Gary Joseph

Big Boi's Mother & Gary Joseph

Beenie Man

Eve

Video Flavor

Boris & the 2005 Corvette

Boris Kodjoe & Nicole Parker with Chevy SUV

Spragga Benz & Gary Joseph

Carolyn Normandin, Snoop & Jamie Brown

The Fans


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