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General Motors: The Road to Redemption
For all purposes and intentions, General Motors (GM) is waging a two-part campaign to regain its once indisputable stake in the car game. By building unreliable and no-so-hot vehicles over the last ten years, and concurrently ignoring key market segments (like minorities), the number one automaker tarnished its reputation. While imports brought tasteful products to market quickly, GM could only watch while reduced to the financial task of offering major incentives, which eat up profits. So what's next for the General?
GM's plan to reign supreme once again is to counter attack with a slew of refreshed vehicles and updated marketing strategies. First they must win back the loyalty of previous owners who skipped town and became conquest buyers to other brands. GM hopes that one way of recapturing trust and loyalty, especially of minority buyers, is to partner with diverse groups and sponsor major community events. GM has already tapped into its marketing budgets to give support to the 100 Black Men Convention in Las Vegas; the Essence Festival in New Orleans; the NAACP Convention in Miami and the NAACP Image Awards in LA; the Stellar Gospel Awards in Atlanta; the Black Enterprise Entrepreneurs Conference in Nashville; the National Urban League convention in Philadelphia, and many more. Albeit, the major concern is to focus on what car companies do first: make good, quality vehicles that will attract buyers! And whether you are putting 24" rims on a Cadillac truck or taking out the family in a GMC Envoy, GM literally has a vehicle for your liking.
  
  
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